Methodist Ladies College
Brand refresh.
Create an expression of the refreshed brand strategy to target a new generation of parents who are looking for a progressive all-girl education.
Challenge.
Refresh the brand expression to communicate the school as a champion of success for every type of learner. Communicating the brand purpose emboldening the inherent strengths in every girl or DARE TO BE.
Solution.
To bring the brand to life through a dynamic, multichannel communication strategy that reflects the strength, passion, diversity and uniqueness of students.
Brand strategy, UX, UI, art direction, design, photography.
Strive Magazine.
A biannual publication. Each issue has a theme that communicates aspects of MLC’s strategic plan to it's community and future families. This issue is themed around girls and STEM.
Challenge.
Evolving the existing publication from a star-student to an every-girl focus, reflecting the strategic plan.
Solution.
Reduce text-heavy articles to make space for images and pull quotes for an engaging user experience.
Brand strategy, art direction, design, photography, prepress, print management.
Music Tour.
A triennial event. The program targets concert goers and prospective international students.
Challenge.
Group photography can be dull, my challenge was to create images that would engage our target audience.
Solution.
Perth locations of cultural significance and natural beauty formed a backdrop for the musicians, introducing MLC’s unique location to the international audience.
Art direction, content coordination, design, retouching, prepress, print management.
Signage.
External branding, way-finding and interpretive signage. This cohesive branded system is effective for identification, directional, informational and regulatory information.
Challenge.
Create a multi-purpose signage system that communicates MLC brand consistently and improves user experience across the campus.
Solution.
Using MLC green, steel and a uniform typeface, information is constantly delivered across all touchstones.
Branding, content coordination, design, prepress. <div id="mlcsigns"></div>
Brand engagement.
A campaign promoting new leadership messaging.
Challenge.
Communicate a personality and messaging for new leadership to stakeholders. The message was ‘Be your best self.’
Solution.
Students received an empowering workbook from the principal. Each student was given a blazer pin inscribed with a bee—a reminder to ‘bee’ her best self. A bee mascot joined the principal to reinforce the message in a memorable way.
Brand strategy, promotional marketing, experiential marketing, design, coordination.