Brand refresh
Visuals communicate the brand promise across all channels with a mix of films and stills. The image-led campaign expresses the tagline DARE TO BE, the idea that every girl has her own unique strengths.
Website
Landing page visuals are a mix of still and video content showing individual students. The videos interview students about discovering their strengths at MLC.
Social content
Showing students as they DARE TO BE, we highlight and celebrate their achievements. These can be short, snappy videos clips show students at their best - having fun, and working towards their goals.