Apparel redesign.

Challenge.

Existing branded apparel was used once and discarded. The challenge was to design items that stakeholders would keep and reuse, increasing ROI.

Solution.

Amplifying Woodside’s One of the Team key message, I applied a geometric pattern in the brand colour palette. The geometric pattern visually communicates the messaging of interconnectedness in teamwork.

The design aligns with retail trends, delivering a product that the team is excited to wear.

Range includes tshirt, water bottle and backpack.