TABTouch Brand 2022

Racing and Wagering WA partnered with Clemenger BDDO to develop a brand campaign for launch in 2022.

Kiss’ Gene Simmons is the face of TABTouch, representing the passion and enthusiasm of punters.

Designs feature illustrations and graphic devices reminiscent of collectable trading cards. I created design templates for assets and a series of logo lockups for specials.

Shown below are examples of 2022 Generic Brand and The 2022 Autumn Racing campaign.