FIFO Village Brand Development
Building a sustainable and authentic hospitality brand for Pilbara-based FIFO Villages to sustain talent retention, promote wellness and reflect a sense of community.
Fresh, healthy choices
Responding to customer feedback, supporting healthy habits in employees and sourcing an ethical supply chain, saw the implementation of a consistent catering service across all FIFO Villages.
Challenge.
Food service in the FIFO industry is emotionally charged. Traditionally FIFO catering favours quantity over quality. The shift to ethical supply chains, increased product quality and better nutrition involves education, change management and support.
Solution.
A multichannel communication strategy with clear, consistent messaging. Stakeholder engagement from leadership through management to customers. A commitment to transform customers into champions.
Communication strategy, design, photography, change management, engagement.
Upgrading psychosocial and emergency procedure materials.
Responding to DEMIRS requirements for FIFO workers’ safety and the revision of Australian Warning System guidelines, I reviewed and upgraded all village emergency procedures and psychosocial support media.
Challenge.
I aligned 13 villages with an established culture of fierce independence to brand messaging, consistent content, process and delivery.
I collaborated with multiple departments and stakeholders while continuing to deliver straightforward and easy-to-understand material.
Solution.
A streamlined communication strategy with clear, straightforward instructions, including a QR code for CaLD stakeholders.
Communication strategy, design, photography, change management, engagement.